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Connecting Impressions to Performance
At MediaTrust, we believe that performance marketing should be easy. That's why we created the most efficient way to manage your online performance marketing campaigns.
Get More From Your Performance Marketing
We offer an innovative performance marketing exchange, best-in-class service, and access to the best direct response advertisers and publishers. We enable our partners to create and manager pay-for-performance CPC marketing campaigns that deliver leads and sales.
Pay Only For Results
We focus on delivering value at the end of the marketing funnel... The part that really impacts your business. That's why we focus on actionable results for marketers such as clicks and sales. With MediaTrust, that's all you'll pay for.
Our Business Model
Our CPC business model is set up so we are aligned with our advertiser & publisher partners…Your ad spend and inventory yield are predictable and easily managed.
Our Core Values
Our values are what drives us and our industry. They define our company's culture, business partnerships, and our industry community. By creating and sharing these values, we can all make our industry a better place and set a higher standard for performance marketing.
- Dedicated to the success of our advertiser and publisher partners' performance campaigns by consistently and transparently delivering the highest value customer at the right prices.
- Innovation that is easy to use and simplifies execution and delivery of targeted Advertiser ROI.
- Stewardship for the company, industry, advertiser, publisher and consumer advertising experience.
- Integrity and personal responsibility in all customer and partner relationships.
- People who are focused on simple solutions, continuous improvement, problem solving, sound judgement, collaborative, honest and accountable.
Our Team
At MediaTrust, we pride ourselves on an honest and accountable team that is focused on simple solutions, continuous improvement, problem solving and sound judgment.
Peter Bordes is a Founder and Executive Chairman of the Board of MediaTrust. Previously, he spent much of his career in banking and venture capital and was a founder of Mason Cabot investment bank, which specialized in early stage media and technology financing. Mr. Bordes was also a founder and chairman of the board of Empire Media, Inc., a publishing, marketing, and technology enterprise which incubated and founded Find.com, the first "True Business Search" engine, and of Advaliant, an online performance marketing platform. Currently, Mr. Bordes is an investor, serves on the boards of, or is an adviser to a number of traditional, new media, and technology companies, such as: Internet Media Labs, PeekYou.com, Twylah.com, MRQE.com/FlickTweets, AdventureUS.com, Roomlinx Inc. (RMLX: OTCBB), jiwire, and Greater Media Inc. Peter is also a Founding Charter Member and on the Board of Directors of the Performance Marketing Association (PMA).
Keith Cohn is CEO of MediaTrust. Mr Cohn joined MediaTrust as President following the acquisition of Bardon Advisors, where he was Founder and CEO. Mr. Cohn has more than 20 years of leadership experience, building brands and businesses for start-ups and large established companies. Prior to launching Bardon Advisors, Cohn was President and CEO of Vendare Media, an Idealab & venture-backed Internet advertising and media firm. From 2000 to 2006, he led Vendare Media from a pre-revenue, fledgling Internet start-up into a $120mm a year diversified marketing firm with an emphasis on lead generation and other forms of performance-based marketing. Vendare Media merged with Net Blue (re-named Conexxus, which recently merged with Azoogle / Epic Advertising.)
Dave Coburn is COO and VP of Product at MediaTrust, responsible for implementing operational and organizational efficiencies, as well as product management and strategic partner integration. Prior to joining MediaTrust, he was at Microsoft for 10 years. At Microsoft, Mr. Coburn was most recently director, product management, for AdECN Exchange, the company's auction-based ad marketplace for online publishers. He had previously served as director, monetization and advertising for Office Live, Microsoft's web based productivity and collaboration service. He began in Microsoft's Platform Windows Business Group before moving to the Office New Markets Group. Mr. Coburn holds a BA from the University of California- Berkeley, and an MBA in Finance and Entrepreneurship from the University of Washington.
Joe Hopkins is VP of Engineering and Chief Software Architect of MediatTrust's PerformanceExchange. During his three years at MediaTrust, Mr. Hopkins has been responsible for leading the engineering department in developing MediaTrust's real-time, high performance, scalable, cloud-based technology platform. Prior to joining MediaTrust, he served as a Sr. Software Engineer, Business Intelligence Architect, and a Sr. Software Architect for several Software as a Service (SaaS) businesses, including SupplyFrame, Paxonix, Cydcor, and VMWare. Mr. Hopkins led initiatives ranging from designing and implementing data warehouses to creating a web based Cost and Requirements System for the US Air Force. Mr. Hopkins has also served as Director of Technology at Data Exchange Corporation. Mr. Hopkins attended California State University, Northridge, and holds a BS in Computer Information Technology from University of Phoenix, Arizona.
Karbis Fodulyan is VP of Monetization and Strategic Account Management. In his role, Mr. Fodulyan manages monetization, market making strategy, and business execution for MediaTrust's Performance Exchange. He is further responsible for leading the account management organization, driving strategic/business planning and analysis initiatives, and managing advertiser and publisher performance. Prior to joining MediaTrust, Mr. Fodulyan served as Sr. Director, Internet Marketing, at UltraRPM, where he managed hundreds of web properties across 30 verticals, and launched and managed multi-million dollar campaigns across SEM, PPC, and display advertising. Before joining UltraRPM, Mr. Fodulyan worked at Vendare Media, where he was Manager of TrafficMarketplace & New.net. During his time at Vendare Media, Mr. Fodulyan was responsible for the revenue and gross profit of a $25M/annual Ad Display Network business, and a $30M/annual Search business. Mr. Fodulyan holds a BS in Business Administration from University of Southern California and a MBA from California State University, Northridge.
Press Contact
Lauren Ishimaru
lishimaru@mediatrust.com
(805) 290-4575
2012
Joe Hopkins is Named VP Engineering and Chief Software Architect. Karbis Fodulyan is Named VP of Monetization & Strategic Account Management.
Bordes Ranks 8th on the List, which Lists the Top Influencers, Leaders, and Motivators of the Industry.
2011
MediaTrust Ranks 48th, Improving by 68 Spots From Previous Year's Ranking of 116th.
Will Complement Existing Premium Email Channel by Providing Direct Response and Lead Gen Advertisers a Cost Efficient Way to Connect with Quality Consumers in Online Education, Insurance, Personal Finance, and Senior Lifestyle Marketing Verticals.
Keith Cohn is Promoted to CEO of MediaTrust, Peter Bordes, MediaTrust Founder and Executive Chairman, Will Continue to be Actively Involved in Key Initiatives Driving Company Growth.
By maintaining competitive eCPAs and a steady source of quality traffic, MediaTrust successfully expands reach into insurance marketing vertical
MediaTrust successfully expands reach into online education marketing vertical while maintaining competitive eCPAs and advertiser satisfaction.
Will lead the technology and engineering department as MediaTrust continues to build-out its innovative PerformanceExchange.
Thomas will drive the continued revenue growth of MediaTrust's PerformanceExchange (MTPX)—a real-time CPC bid exchange for performance marketing
MediaTrust, a leading digital performance marketing company, took center stage at the LeadsCon conference to announce the launch
MediaTrust, a leading digital performance marketing firm based in New York and Los Angeles, has secured $3 million in funding
MediaTrust is proud to announce the recent recognition from Lead411 as they were named one of "New York City's Hottest Companies."
MediaTrust introduces its real-time online bidding platform, soon to hit the market
2010
MediaTrust's 729 Percent Growth Rate Helps Company Earn a Spot on the Inc. Magazine List for the Second Year in a Row
Leading Performance Marketing Company Reorganizes and Strengthens Financial Structure Following Bardon Advisors Acquisition
"Leading Performance Marketing Company Expands Platform via Acquisition of Robust Sponsored Search Marketing and CPC Network to Enable Advertisers To Pay Per Click in Addition to Paying Per Lead or Sale"
"A top network with impeccable credentials, MediaTrust punches above its weight due to great service, rapid growth and well-respected leadership."
"We are very proud of these awards. We have been tracking fast-moving companies for our customers for the past 10 years," said Tom Blue, CEO of Lead411.
Automated chat feature draws exiting visitors back into the purchase cycle, improving advertiser conversion on traffic by up to 30 percent
Independent Owner/Driver Joe Nemechek Launches Ad-Sponsored Fan Site, FrontRowJoe.com, to Help Support 2010 NASCAR Racing Season
Organization to translate thought leadership into pioneering products for advertisers, publishers and partners
Leading Pay-For-Results Marketing Firm Will Add Kenzei's Conversion Marketing and Email Remarketing Solutions to its Core Offerings
2009
Will Handle Product Roadmap, Best Practices and Customer Satisfaction For Performance Marketing Platform
MediaTrust today announced an online compliance center and proprietary anti-fraud detection tools to help lead the performance marketing industry toward higher accountability and compliancy.
Deal creates end-to-end solution for building and managing online pay-for-performance advertising campaigns.
MediaTrust, the digital performance marketing company, today announced that it has been named the country's 9th fastest-growing private company in 2009 by Inc. Magazine. The company is featured on the Inc. 500,the annual ranking released by Inc. magazine.
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MediaTrust Awards
MediaTrust was recently placed on the Tech 200 list. The Tech 200 is based on revenue percentage growth from 2008 to 2010. Applicants had to be a privately-held business in the United States, and have earned more than $1 million in the past year. Read more.
In 2009, we placed No. 9 on Inc. Magazine’s top 500 growing companies with a three-year sales growth of 9481.1%. The list represents the most comprehensive look at the most important segment of the economy—America’s independent-minded entrepreneurs. Companies such as Microsoft, Zappos, Intuit, GoDaddy, Under Armour, Jamba Juice, American Apparel, Oracle, and hundreds of other powerhouses gained early exposure as members of the Inc. 500. Read more.
MediaTrust was recently honored by mThink's Bluebook with a spot on their Top 20 Performance Marketing Networks and Exchanges list. In fact, Bluebook named us to the number one spot! Read more.
MediaTrust Awarded Hottest New York City Company by Lead411. Lead411 recognizes the fastest growing technology companies in New York City Read more.
MediaTrust, a leading digital performance marketing company, was announced the winner of the Best Practices award for Sales and Marketing at the fifth annual New York Enterprise Report's Small Business Awards. Read more.
If the economy is any indicator of what's to come in the next few years, things aren't looking too good for most startups. Yet, against the odds, 500 tech startups have seen positive growth over the last few years, and are projected to continue growing, according to Lead411's Technology 500 list. Read more.
In 2007, we won ad:tech's coveted best affiliate campaign award. Our work to deliver optimal results and quadruple PlayPhone's revenue earned us the commendation.
Upcoming Events
Affiliate Summit Central
May 15th-16th, 2012
The Hilton Austin
Austin, TX
LeadsCon East
July 24th-25th, 2012
The Hilton New York
New York, NY
Contact Us Today
Learn more about what we do and how we can help you succeed with online pay-for-results advertising
Feel free to email us regarding any information you may require.
Sales Inquiries
sales [at] mediatrust [dot] com
Publishers and Affiliate Inquiries
publishers [at] mediatrust [dot] com
Business Development Inquiries
bizdev [at] mediatrust [dot] com
If you are the victim of a fraud perpetrated by a publisher or advertiser affiliated with MediaTrust, we would like to know about it immediately.
Fraud Report
report [at] mediatrust [dot] com
Welcome to MediaTrust. We are the only source you need for performance advertising and deliver the results you are seeking. Our platform facilitates all types of advertising campaigns, including affiliate marketing programs, email marketing, lead generation, paid search advertising, social media, pay per click services and more.
MediaTrust's advertising network includes the best publishers and direct response advertisers to create pay for performance advertising campaigns that will generate quality leads and increase online sales. Our innovative online platform has everything advertisers and publishers need to create, track and manage performance advertising campaigns.
Our service team and publishers are experts at utilizing search engine marketing, affiliate advertising, pay per click services, display advertising, email marketing and social media to bring results. Advertisers and publishers have access to a wide range of tracking and reporting tools that provide statistics about your campaigns and expert advice to help you create campaigns that will increase online sales.
Performance advertising allows you to easily manage your marketing budget with costs that are easy to determine and delivers results. We deliver value by focusing on helping you increase online sales and leads, not just driver generic traffic to your website. Our pay for performance business model is designed so we get paid a commission for each lead or sale, so you pay for results.
If you are an advertiser interested in pay for or a publisher interested in increasing your performance marketing revenue, sign up with MediaTrust for the best technology and expert advice and service.
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