MediaTrust Case Study:
"Ringing Up Revenue"
A fast-rising mobile media company needed to maximize traffic and rapidly acquire new customers via a sustainable affiliate networking strategy.
PlayPhone and MediaTrust’s Advaliant realized that sharing their technology and product road map would be mutually beneficial in the development of strategies and technologies to support each others strategic business development.
PlayPhone joined MediaTrust’s Advaliant Affiliate Network and made affiliate marketing its primary tool for acquiring new customers. The results have exceeded Playphone’s expectations, leading the two companies to team up on future initiatives.
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When Moore came on the scene in early 2007, PlayPhone was a venture-backed startup in the midst of rapid-fire change. The business got its start distributing prepaid mobile content cards at retail outlets, then quickly established a reputation for providing the widest selection and highest quality of mobile games available anywhere in the world. Today, www.playphone.com is an industry-leading mobile content storefront offering ringtones, videos, wallpapers, games, and more.
The company also has applied its expertise, innovation and technological know-how to build a mobile media platform called Powered by PlayPhone. With the number of worldwide mobile phone subscribers expected to reach approximately 3.3 billion by 2010 according to the Market Intelligence
Center (MIC), the world’s top entertainment companies and online destinations are looking for ways to populate their own mobile channels. Whether they want to support, market and deliver their own branded mobile content or have PlayPhone serve as an aggregator of premier ringtones, videos, wallpaper and other content, PlayPhone has the experience to meet their needs. It currently manages the mobile storefronts for more than 25 portals, including Sega, ABC Television, Real Networks and Lycos, as well as Wal-Mart and the Cartoon Network.
