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MediaTrust's Kenzei Acquistion Q & A.
Why did MediaTrust acquire Kenzei?
Both MediaTrust and Kenzei have been dedicated to serving online advertisers and publishers with industry-leading pay-for-results services and best practices designed to maximize marketing ROI. Combined, the two offerings will uniquely allow advertisers to setup, manage, and derive maximum value from performance-based campaigns, all from a single solution. Kenzeis ability to retarget website and shopping cart abandoners via automated email and phone solutions provides greater strength and value to MediaTrusts existing digital marketing platform. Kenzeis technologies, in turn, receive the benefits of a greatly expanded reach through MediaTrusts global network of high-quality advertisers and publishers.
Why is the time right for this acquisition?
Advertisers and publishers are looking for cost-effective ways to maximize return on the traffic they are generating. Combining Kenzeis retargeting solutions with the MediaTrust digital marketing platform will enable advertisers to setup, track, manage and maximize value from performance-based campaigns, all from a single solution.
What becomes of Kenzei, LLC, and its employees?
Kenzei, LLC is being fully absorbed into MediaTrust, and all its offerings will be integrated into MediaTrusts digital performance marketing platform. Mike Stocker, Kenzei CEO, is joining MediaTrust as VP of strategic development, and will continue to be based in San Francisco, adding that location to MediaTrusts current offices of New York, Toronto and Santa Barbara.
How will the acquisition affect MediaTrust customers?
In the short term, MediaTrust customers will be offered Kenzeis solutions under the MediaTrust brand, as MediaTrust Conversion Solutions. Solutions being added to the MediaTrust portfolio include:
- ConversionMail, targeting consumers who have completed just part of a multi-step opt-in process;
- RemarketMail, enabling marketers to up-sell and cross-sell additional relevant items from their own catalogs to existing customers;
- ConversionCall, which automatically follows up with consumers who abandoned a signup process but provided a phone number; and
How will the acquisition affect Kenzei customers?
The Kenzei team, including Mike Stocker, will continue to support Kenzei customers under the MediaTrust brand name.
Will historical data be saved and remain accessible for Kenzei customers?
Historical data and logins to Kenzei system will still work and there will be no changes to the customer experience.
Wasnt Kenzei developing some new features for launch in 2010?
Yes, these new features will continue to be developed at MediaTrust. Watch for announcements during the coming months.
Who should be contacted with additional questions?
Please email mstocker (at) mediatrust or call (415-994-8750).
