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Dec 14, 2009
Microsoft Online Ad Vet David Coburn Joins MediaTrust as Head of Product

Will Handle Product Roadmap, Best Practices and Customer Satisfaction For Performance Marketing Platform

NEW YORK--(BUSINESS WIRE)--MediaTrust (www.mediatrust.com), the digital performance marketing company, has named Microsoft veteran David Coburn to the new position of Head of Product. In addition to driving the roadmap for future MediaTrust product releases, Coburn's responsibilities include implementing best practices for web services and platform development and playing a key role in customer satisfaction. He will be based in MediaTrust's Santa Barbara office.

"David is the perfect person to help evolve the MediaTrust platform to the next level of online advertising excellence," said Peter Bordes, CEO of Media Trust. "He possesses the know-how gleaned from a decade of working at industry giant Microsoft, where he was focused on monetizing new and rapidly growing ad-based Internet ventures. He excels at working with advertisers and publishers to ensure optimal results from performance-based campaigns, making him a valuable addition to MediaTrust's executive bench."

At Microsoft, Coburn was most recently director, product management, for AdECN Exchange, the company's auction-based ad marketplace for online publishers and advertisers. He had previously served as director, monetization and advertising for Office Live, Microsoft's document storage and sharing service. He began in Microsoft's Platform Windows Planning Group before moving to the Office New Markets Group. Coburn holds a BA from the University of California – Berkeley, and a Master in Business Administration, Finance and Entrepreneurship from the University of Washington, Seattle.

"MediaTrust's new performance marketing platform is paving the way for the future of pay-for-results online advertising," said Coburn. "By leveraging the best technology powered by the most knowledgeable minds in the business, MediaTrust is delivering real value to both publishers and advertisers. I'm thrilled to be joining such an innovative, forward-thinking company."

Via a single login, MediaTrust offers a diverse set of services for advertisers and publishers working with performance-based online advertising campaigns. The company's proprietary cost-per-action platform supports campaigns using display advertising, paid search, social media, and e-mail, and includes a network of vetted, trusted publishers to ensure the highest quality results. In 2009, MediaTrust was ranked the 9th fastest growing U.S. company by Inc. Magazine.

About MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. The Company's offering enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver leads and sales. In 2009, the company was ranked 9th fastest growing US company by Inc. Magazine. Founded in 2004, MediaTrust is headquartered in New York City with offices in Toronto and Santa Barbara.

More information on MediaTrust can be found at:
mediatrust.com
blog.mediatrust.com
twitter.com/mediatrust
facebook.com/mediatrust
linkedin.com/company/mediatrust

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Press Contact

MediaTrust
Dave Coburn
dcoburn@mediatrust.com
(805) 880-6960

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Welcome to MediaTrust. We are the only source you need for performance advertising and deliver the results you are seeking. Our platform facilitates all types of advertising campaigns, including affiliate marketing programs, email marketing, lead generation, paid search advertising, social media, pay per click services and more.

MediaTrust's advertising network includes the best publishers and direct response advertisers to create pay for performance advertising campaigns that will generate quality leads and increase online sales. Our innovative online platform has everything advertisers and publishers need to create, track and manage performance advertising campaigns.

Our service team and publishers are experts at utilizing search engine marketing, affiliate advertising, pay per click services, display advertising, email marketing and social media to bring results. Advertisers and publishers have access to a wide range of tracking and reporting tools that provide statistics about your campaigns and expert advice to help you create campaigns that will increase online sales.

Performance advertising allows you to easily manage your marketing budget with costs that are easy to determine and delivers results. We deliver value by focusing on helping you increase online sales and leads, not just driver generic traffic to your website. Our pay for performance business model is designed so we get paid a commission for each lead or sale, so you pay for results.

If you are an advertiser interested in pay for or a publisher interested in increasing your performance marketing revenue, sign up with MediaTrust for the best technology and expert advice and service.