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May 10, 2010
MediaTrust Completes $18.8 Million Recapitalization and Follow-On Investment

Leading Performance Marketing Company Reorganizes and Strengthens Financial Structure Following Bardon Advisors Acquisition

NEW YORK - (May 10, 2010) - MediaTrust, a leading digital performance marketing company based in New York City, has executed an $18.8 million recapitalization led by Ropart Asset Management Funds of Greenwich, CT. The announcement follows the recent acquisition by MediaTrust of Bardon Advisors, a leading Los Angeles-based Cost Per Click (CPC) search and affiliate marketing platform for online advertisers and publishers.

"This funding combined with the recapitalization strengthens our balance sheet, enables us to effectively combine the resources of our two companies, and provides the resources to build an even more robust platform for online direct response advertisers," said Peter Bordes, CEO of MediaTrust. "We are now in a better position to invest in future innovation, and capitalize upon partnerships and market opportunities as they develop."

MediaTrust's management team, including the recent addition of Bardon CEO Keith Cohn as President, will remain unchanged.

Todd A. Goergen, Managing Partner of the Ropart Asset Management Funds, stated of the deal: "We continue to strongly support our investment in MediaTrust. The firm has forged ahead as a leader despite these tough macro-economic conditions, showing the strength of its platform-centric approach to performance marketing. With its scalable business model, strong relationships, and experienced management team, MediaTrust is extremely well positioned . We look forward to the future success of the combined resources of MediaTrust and Bardon Advisors."

MediaTrust, the ninth fastest growing company in the U.S. according to Inc. Magazine, recently acquired Bardon Advisors, making it the first company to offer advertisers Cost per Click (CPC), Cost Per Lead (CPL) and Cost Per Action (CPA) online advertising programs through a primarily self-service performance marketing platform.

About MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver leads and sales. In 2009, the Company was ranked 9th fastest growing U.S. Company by Inc. Magazine. Founded in 2004, MediaTrust is headquartered in New York City with offices in Los Angeles, Toronto, and Santa Barbara.

More information on MediaTrust can be found at:
mediatrust.com
blog.mediatrust.com
twitter.com/mediatrust
facebook.com/mediatrust
linkedin.com/company/mediatrust

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Press Contact

MediaTrust
Dave Coburn
dcoburn@mediatrust.com
(805) 880-6960

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Welcome to MediaTrust. We are the only source you need for performance advertising and deliver the results you are seeking. Our platform facilitates all types of advertising campaigns, including affiliate marketing programs, email marketing, lead generation, paid search advertising, social media, pay per click services and more.

MediaTrust's advertising network includes the best publishers and direct response advertisers to create pay for performance advertising campaigns that will generate quality leads and increase online sales. Our innovative online platform has everything advertisers and publishers need to create, track and manage performance advertising campaigns.

Our service team and publishers are experts at utilizing search engine marketing, affiliate advertising, pay per click services, display advertising, email marketing and social media to bring results. Advertisers and publishers have access to a wide range of tracking and reporting tools that provide statistics about your campaigns and expert advice to help you create campaigns that will increase online sales.

Performance advertising allows you to easily manage your marketing budget with costs that are easy to determine and delivers results. We deliver value by focusing on helping you increase online sales and leads, not just driver generic traffic to your website. Our pay for performance business model is designed so we get paid a commission for each lead or sale, so you pay for results.

If you are an advertiser interested in pay for or a publisher interested in increasing your performance marketing revenue, sign up with MediaTrust for the best technology and expert advice and service.