Log in

Cancel

February 24, 2011
MediaTrust Announces $3 Million in Funding, New Hires to Support Growth

Financial and human capital investments support the launch of the company's performance-based advertising exchange platform.

NEW YORK - (February 24, 2011) - MediaTrust, a leading digital performance marketing firm based in New York and Los Angeles, has secured $3 million in funding, led by Ropart Asset Management Funds of Greenwich, Conn. The funds were raised in support of the upcoming launch of MediaTrust's Performance Exchange (MTPX), the company's recently announced real-time performance-based advertising exchange.

MTPX, which is currently in private Beta, is the next evolution in real-time bid management platforms, combining the payment model of a bid-based CPC ad exchange with results-based performance metrics, allowing advertisers to reach targeted audiences simply and cost-effectively.

"This initial round of funding will enable us to scale MediaTrust's Performance Exchange, increasing liquidity for our advertising and publishing partners," says Peter Bordes, CEO, MediaTrust. "Additional investments will be made immediately in technology, tools and talent as we continue to grow the exchange to meet our goal of offering one of the most dynamic and comprehensive advertising platforms available."

Todd A. Goergen, Managing Partner, Ropart Asset Management Funds, stated of the funding: "We are continually impressed with the steady stream of pioneering concepts that MediaTrust company has developed. We look forward to standing alongside MediaTrust as the company makes further strides to enhance the user experience for its customers while advancing the digital performance marketing industry."

MediaTrust has recently brought three key employees on board to support the launch and growth of MTPX.

Frank Carta, a software developer with more than a decade of industry experience, has been hired to serve as a principal software engineer. Carta joins the core MTXP development team responsible for introducing ongoing enhancements to the platform. Mistie Johnston and Richard Ramsey, each with a background in online advertising sales, will support business development efforts by growing publisher and advertiser participation in MTXP. Johnston has been hired as a publisher sales manager, while Ramsey will serve as an advertiser sales manager.

"We are excited to have such valuable additions to the MediaTrust team as we prepare for the tremendous growth we expect based on the early success of the MTPX Beta," says Bordes.

About MediaTrust
MediaTrust makes pay-for-results online advertising easier and more cost effective. MediaTrust offers an innovative online technology platform, supported by best-in-class service and access to the best direct lead generation response advertisers and quality affiliate publishers in the industry. MediaTrust enables its partners to easily create and deploy pay-for-performance marketing campaigns that deliver clicks, leads and sales.

In both 2009 and 2010, MediaTrust was named to the Inc. 500, Inc. Magazine's list of the 500 fastest growing companies in the United States. Founded in 2004, MediaTrust is headquartered in Los Angeles, with offices in New York City.

More information on MediaTrust can be found at:
mediatrust.com
blog.mediatrust.com
twitter.com/mediatrust
facebook.com/mediatrust
linkedin.com/company/mediatrust

###

Press Contact

MediaTrust
Lauren Ishimaru
lishimaru@mediatrust.com
(805) 290-4575

Return


Welcome to MediaTrust. We are the only source you need for performance advertising and deliver the results you are seeking. Our platform facilitates all types of advertising campaigns, including affiliate marketing programs, email marketing, lead generation, paid search advertising, social media, pay per click services and more.

MediaTrust's advertising network includes the best publishers and direct response advertisers to create pay for performance advertising campaigns that will generate quality leads and increase online sales. Our innovative online platform has everything advertisers and publishers need to create, track and manage performance advertising campaigns.

Our service team and publishers are experts at utilizing search engine marketing, affiliate advertising, pay per click services, display advertising, email marketing and social media to bring results. Advertisers and publishers have access to a wide range of tracking and reporting tools that provide statistics about your campaigns and expert advice to help you create campaigns that will increase online sales.

Performance advertising allows you to easily manage your marketing budget with costs that are easy to determine and delivers results. We deliver value by focusing on helping you increase online sales and leads, not just driver generic traffic to your website. Our pay for performance business model is designed so we get paid a commission for each lead or sale, so you pay for results.

If you are an advertiser interested in pay for or a publisher interested in increasing your performance marketing revenue, sign up with MediaTrust for the best technology and expert advice and service.