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If you are an affiliate publisher today, chances are you have been slighted by an advertiser at some time or another. Whether by not getting paid for traffic you have delivered or by aggravating your audience with poorly contrived continuity and negative option offers, there are a number of ways that publishers can get burned as a result of advertiser fraud; Read Now
MediaTrust CEO Peter Bordes stated his company has "admired" Kenzei's "innovations in helping advertisers increase conversion rates after consumers have abandoned forms and shopping carts." Read Now
Digital performance marketer MediaTrust has souped up its email offerings by acquiring Kenzei." Read Now
MediaTrust is working hard to redefine affiliate marketing (now named performance marketing) and bring a consistent standard of integrity and excellence to the industry." Read Now
While it may take a little extra time to get the page launched, a simple A/B split test may be the difference between 3% and 10% conversion." Read Now
Perhaps the most costly result of this type of fraud is the damage it does to performance marketing by giving it a bad name — thus preventing top-tier brands from leveraging the power of our channel." Read Now
In today's world of social media and information transparency, the relationship a celebrity has with his or her fans is critical, and trust in that relationship is key." - Peter Bordes weighs in on how they would repair the billionaire golfer's scandal-plagued image. Read Now
This edition of the Affiliate Marketing Insider podcast tackles affiliate fraud. Joining Wade are ... Rebecca Madigan, Executive Director of the Performance Marketing Alliance, Jivan Manhas, Head of Sales for Media Trust and Mark Roth, co-founder of Offer Vault" Listen Now
“We must lead the charge to build an industry association,” Manhas said. “Industry leaders have to come together to fight fraud.” Read More
The performance model implies an unspoken covenant that says the advertiser and publisher act in good faith to create campaigns that succeed without risking the integrity of a brand or a publisher,” said Peter Bordes, CEO of MediaTrust.
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Affmeter is a great tool for affiliates, making aggregated affiliate marketing data available on a single platform. We are pleased to be a part of Affmeter’s network,” said Peter Bordes, CEO of MediaTrust." Read more.
Listen to "Conversations on Affiliate Performance Marketing as Peter Bordes, CEO of MediaTrust , Steve Hartman, Sr. Director, Publisher Development, eBay and Steve Schaffer, Founder and CEO of Vertive examine the current state of the affiliate performance marketing industry." Read more.
MediaTrust CEO, Peter Bordes to Deliver Keynote at 2009 Affiliate Convention: "I'm looking forward to the opportunity to join forces with key members of the industry to help spark ideas and help shape the future and growth of the performance marketing space.” Read more.
Affiliate Convention series is proud to announce its inaugural show...Pulling together an amazing lineup of speakers including two industry luminaries...Peter Bordes, CEO of MediaTrust, as keynote." Read more.
In a world of multiple communication tools, it's more important than ever to place a face with a voice" Read more.
Twitter allows me to have a real-time two-way dialogue with MediaTrust's industry, community, business partners, and employees." Read more.
Affiliate marketing is a journey that provides you with the entrepreneurial freedom to choose a business model that caters to your professional strengths and personal interests."
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MediaTrust and Econsultancy teamed up to publish the first U.S. affiliate census today."
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Affiliate marketing is a journey that provides you with the entrepreneurial freedom to choose a business model that caters to your professional strengths and personal interests."
Read more.
MediaTrust and Econsultancy teamed up to publish the first U.S. affiliate census today."
Read more.
Performance marketing is evolving rapidly and the input and feedback of the publisher-base is critical to the success of the ecosystem that exists among marketers, publishers and end users."
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MediaTrust published the first US Affiliate Census, which provides in-depth insight into the performance marketing industry."
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We believe this Affiliate Census will be the biggest piece of research in Affiliate Marketing history with specific reference to the affiliates//publishers."
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...MediaTrust is an established company, and heck, it's an ugly truth that such services will be needed in tough times."
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... MediaTrust's Creative Director Christopher Smith's guide to leveraging Event-Based Social Media to generate Web site traffic and brand awareness."
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Welcome to MediaTrust. We are the only source you need for performance advertising and deliver the results you are seeking. Our platform facilitates all types of advertising campaigns, including affiliate marketing programs, email marketing, lead generation, paid search advertising, social media, pay per click services and more.

MediaTrust's advertising network includes the best publishers and direct response advertisers to create pay for performance advertising campaigns that will generate quality leads and increase online sales. Our innovative online platform has everything advertisers and publishers need to create, track and manage performance advertising campaigns.

Our service team and publishers are experts at utilizing search engine marketing, affiliate advertising, pay per click services, display advertising, email marketing and social media to bring results. Advertisers and publishers have access to a wide range of tracking and reporting tools that provide statistics about your campaigns and expert advice to help you create campaigns that will increase online sales.

Performance advertising allows you to easily manage your marketing budget with costs that are easy to determine and delivers results. We deliver value by focusing on helping you increase online sales and leads, not just driver generic traffic to your website. Our pay for performance business model is designed so we get paid a commission for each lead or sale, so you pay for results.

If you are an advertiser interested in pay for or a publisher interested in increasing your performance marketing revenue, sign up with MediaTrust for the best technology and expert advice and service.